Click to zoomHaddock Fillet (Fresh - Wild)
What it is
Wild Atlantic haddock is the gentle one: pearly white flesh, fine tender flakes, and a clean, slightly sweet flavour that never fishes too strong. It is the classic chip-shop fish, and it also makes one of the best chowders you can buy.
How we handle it
It comes in fresh and is cut to order at the counter — weighed in front of you, skinned or not as you like, and wrapped while you wait. The fillets are naturally thin, so portions cook fast and evenly.
How to cook it
Dust it in flour and fry it golden for fish and chips, or bake it at 400°F for 12 to 15 minutes with lemon and a little butter — haddock rewards gentle heat and punishes overcooking, so start checking early. Try it in our beer batter. Classic Fish and Chips with Beer Batter.
Good to know
Haddock is closely related to cod but smaller and more delicate, with a finer flake and a lighter bite. Ask us what came in that morning — like all fresh fish, it is only on the counter when the boats send it.